How is Gympass making wellbeing universal with help from Invillia?

4 min readSep 20, 2021



With 3,000+ corporate clients globally, 53,000+ gyms and studios and 13,000+ on-demand classes available in 10 countries across North America, Latin America, and Europe, Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feel good. Functioning as a corporate benefit that democratizes access to activities for both mind and body for employees and their dependents. In June 2019, Gympass’ valuation surpassed $1B, becoming what’s commonly known as a ‘unicorn’. Currently, the company is valued at $2.2B. But more important than the title is the purpose to help people be healthier. Achieving this mission is only possible with constant innovation, discovering new and better ways to make wellbeing truly universal.

Talking about innovation, Invillia is not only supporting Gympass in delivering incremental value but also as a partner and selected beta-tester of the new disruptive platform being developed.

It’s all about constructive collaboration and playing a major role in building an even better product”, says Roosevelt Nascimento, Gympass VP of Product Management. “Gympass was already a benefit in Invillia’s Infinite Powers program and now it’s the first one to use the new system, collecting unparalleled insights to enhance it before the global launch.”


With the pandemic, Gympass had to rapidly innovate to offer much more than access to physical activities. It already had plans to enter new areas, such as meditation, nutrition and mental health — accelerated during the lockdown. Adaptations and integrations to the core system were made in record time, but Gympass still needed a complete tech transformation.

This presented a giant challenge — think of changing a plane’s engine mid-flight, from both a business and tech point of view, as the new system needed to align with the commercial unit, be compatible with the current system and be able to scale without any constraints, all under serious time pressure.

A perfect task for Invillia’s Global Growth Framework. Data, People and Action combined to speed up this critical innovation mission.


Jointly, Invillia and Gympass are recreating the wellbeing platform with amazing new capabilities, taking advantage of the adaptable power of the Global Growth Framework.

To ensure the new system would be able to delight clients and provide an excellent user experience, Gympass set two major benchmarks before making it widely available: successful testing by its internal team and successful testing by an external customer. Gympass partnered with Invillia on the beta version to collect feedback, detect bugs, try new features, and suggest improvements based on real-world experience.

Roosevelt explains why Gympass trusted Invillia in such a critical role: “Because Invillia is a tech company and shares our innovative mindset, it understands this world of testing, incremental evolution and early adoption. Invillia also has a more than 30-strong team supporting Gympass in developing this new system. What we are learning and making with Invillia is of great value.”

The new Gympass platform will include:

  • Faster registration flow
  • Simpler search based on location
  • More payment methods
  • Easier subscription plans update
  • Increased customer support
  • Self-service, automated HR campaign flows and ready-to-use templates for SMBs (streamlining benefits communication with employees)
  • More diversified options in body and mental activities
  • Chronic diseases area (like a real-time blood glucose controller)
  • Team’s wellbeing assessment and proposals to enhance it
  • Wearables integration


Gympass plans to continue working with Invillia to be the app of choice for an increasing number of people in an increasing number of countries, leveraging data to add even more value for stakeholders. Can you imagine the value of knowing the level of wellbeing within your company? And being able to compare it to your industry or Gympass’ best customer average as a benchmark to move forward?

“Invillia is a close ally in our expansion goals, they are totally engaged with our product and actively contributing to guiding the future of Gympass. Having a partner like Invillia by our side makes all the difference. Infinite digital power is exactly what we need and what Invillia provides”, concludes Roosevelt.

About Gympass — Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feel good. We do this by reinventing wellbeing, making it universal, engaging and accessible. Worldwide companies rely on Gympass’ unmatched variety, convenience, and flexibility to support their employees’ health and happiness. With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, 1000 healthy recipes, weekly 1:1 therapy sessions, and hundreds of personal trainers, Gympass supports every wellbeing journey. We partner with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe. More info at

About Invillia — Invillia scales and accelerates the creation of digital products and services with its unique Global Growth Framework. It connects cutting-edge technology, data and the world’s best talent to the innovation missions of global game-changers, from start-ups to unicorns. With 1,000+ employees distributed in 7 countries and 160 cities, the company maintains strategic hubs in Brazil, Portugal and the United Kingdom. More info at

Originally published at on September 20, 2021.




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